Enter your website and see how clearly it explains what you offer, who it helps, and what visitors should do next. Get a score, see the wording behind it, and test stronger copy before you change your site.
No account needed for your first score. Have an unpublished page?
A customer arrives at your website with a question: "Can this business help me?" If your headline is vague, your offer is buried, or every section repeats the same promise, they have to work to find the answer.
MessageScore shows you where the message is clear and where it asks visitors to guess.
See how your page performs on the things that matter to a potential customer: a clear offer, a relevant problem, a credible reason to trust you, and an obvious next step.
Every recommendation points to wording on your page. You'll see why a headline, section, or button may need attention.
Edit the copy and see how the assessment changes. Keep the words that sound like your business and reject suggestions that don't fit.
We review the copy we can access on your public page. If your site blocks the review, paste the copy you want to check.
Get an overall score, a breakdown by category, and the three changes most worth considering first.
Try new wording, compare it with what you have, and choose the version that communicates your value best.
First impression: Can visitors quickly tell what you do and why it matters to them?
Customer problem: Do you show that you understand what brought them here?
Your difference: Is there a concrete reason to choose you?
Trust: Does the page support its claims with relevant experience or proof?
Next step: Is it easy to know what to do?
Page flow: Does each section add something useful, or does the message repeat itself?
A higher score is not the goal by itself. A clearer message for the right customer is.
A new headline can sound bold and still say less to the customer. Use Compare Versions to put your current copy beside a proposed revision. MessageScore will show what became clearer, what got weaker, and whether the change fits the rest of the page.
You have already done the work to build something valuable. Make it easier for the right people to recognize that value and take the next step.
Prefer a human perspective?
No. It looks at the meaning and structure of your website message: what visitors understand, why they might care, whether they can trust the claim, and what they should do next.
It can suggest alternatives, but you decide what to keep. Its job is to help you make informed changes while preserving your voice and accurate business details.
No. The score is an editorial assessment of your website copy, not a prediction of sales or a substitute for testing with real visitors.
You can paste your headline, page sections, or full draft and score those instead.
MessageScore evaluates your page against a consistent set of website messaging criteria. You can see the category scores, the wording behind each finding, and what you could improve.