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They’re at the malls. They’re at the clubs. They’re on the internet. They’re all ages. Some of them buy music. Some of them influence their friend’s entertainment choices. Some go to concerts. Who are THEY? They are potential fans. Fans and their word of mouth make the difference between you and the next artist. Here’s why you should stop chasing a record deal and focus on building a fan base.
by Aaron Cortez
• WITHOUT A FAN BASE, YOUR CAREER IS BUILT ON NOTHING
Developing your craft is first. Signing a record deal does not create your career. If fans won’t buy your music or come to your shows on a local level, why would they support it nationally?
• GO OUT AND CAMPAIGN FOR THE VOTES!
Fans “vote” for you by giving you their time. You need this form of approval, whether it’s watching you on TV, buying your music, going to your websites or by telling their friends. Now go campaign!
• NOW SERVING: 360 DEALS
Major record labels are now taking a percentage of music, ringtones, bookings and merchandise. You can’t blame the majors for doing this, you’ve seen the record sales numbers lately. Remember it’s all about what YOU bring to the table.
• BRAND YOURSELF
What sets you apart from the millions of other artists? You have a “hot” song, but you failed to sell yourself as a brand. Your career will fade as quick as the popularity of your song. Ask yourself: Do fans recognize your name and voice? Do fans know your image and photos? Your marketing campaign should also allow fans to interact with you and know your latest news and rumors.
• IT’S ABOUT THE LEVERAGE
Major record labels are always looking for the next big thing. They need you. It’s up to you to show them how much you are worth. Start by building your numbers. You need strong Soundscan numbers, website hits, radio spins, YouTube views. This gives you more options when it comes down to a landing recording contract.
THE BOTTOM LINE IS…
The top grinders make the independent money first. Create your own opportunities and relationships. Put your career into your own hands before you start talking to the major record labels. Know your audience and start chasing the fans!